My Personal Photography Brief

See my previous post for an explanation.

  1. I am documenting the regeneration happening in London; it is a current issue; also, an extension of my project from last year (The Lines that Divide)
  2. This will be shot in London – the specific area will be selected as I continue shooting, London is a big place!
  3. Previously, I was using a Nikon Fm10 and Canon AE1. I’ve been challenged this year to see if I could transition my practice digitally to save money. I will decide on using a Canon DSLR very soon but will still try to capture on film as well.
  4. Key influences (I have to select a total of 10) I am currently on 2 – see my previous post Idea Moodboard . Attention to detail RE composition, a deeper meaning in photographs, photographing a popular topic in a unique way.
  5. Creating a moody atmosphere, strong highlights and shadows (heavy contrasts). This will be achieved in the editing – push processing was implemented in the darkroom. This aesthetic will now have to be achieved in the digital darkroom.
  6. None unfortunately! I work with natural light, no flash or additional lighting.
  7. (See image below) as an example from my previous project (which influenced this one) for the type of aesthetic I wish to achieve. Quite moody photographs, coming from a concerned approach so there will not be image/subject objectivity.
  8. Documentary photography – this will cross over into architecture, portraits, city landscape and maybe still life. The images have to have the same look and feel. Nowadays people are less strict about a series containing both colour and black and white images. If this affects the visual authenticity then it this method will be abandoned for a slightly more traditional approach.
  9. 10 – 12 images (out of 40-50) from this work will feature in my final exhibition and it may receive press coverage. Newspapers, journalists and other people in the art world will view it. All the pictures from this series will be published in a book. I will make money from it by making a limited edition and keeping numbers very small. This will ultimately impact the way the series is edited and print/publishing decisions.
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Gabrielle Guy, A shadow, Lines That Divide, 2016

Personal Photography Briefs decoded

When coming up with photographic ideas a personal photography brief is always a good starting point. It helps you describe your ideas/how you want your images to look before you have taken them. It can serve as a reminder for what you are doing, how you want to do it and sometimes, why. Once the shoot is over, you can reflect on this document to see what you followed or didn’t follow and why. It helps in your evaluation, and you find yourself growing a lot faster a photographer. Once you move forward from the previous project you become more intentional with how you work.

Sections to break your photography brief into:

  1. Aims & Objectives – what are you doing/going to do and why?
  2. Location – where are you shooting, why? Include sample images here.
  3. Equipment – list here
  4. Influence – who are your key influences and why, what are you taking from their work and injecting into yours? Include every element and use visual language. Include key images here to demonstrate what you wish to achieve.
  5. Light – how should it look in your images, mood and atmosphere you wish to create? How will you achieve it?
  6. Lighting diagram – use it to show your setup and consider your subject and location. Include any good test shots you have here.
  7. Look and feel – how would you describe your images in words – use descriptive vocabulary.
  8. Genre – what genre are you working in – how will this affect the way your work looks visually?
  9. Audience – where do you want your work to end up? Who will view it and how will you make money from this work? Will this affect how you complete your project and the decisions you make?

You don’t have to write paragraphs for any of these sections. aim to answer in bullet points. This will help you absorb what you are doing faster and make planning the consequent shoots/projects easier. I’ve included my example brief in another post.