Personal Photography Briefs decoded

When coming up with photographic ideas a personal photography brief is always a good starting point. It helps you describe your ideas/how you want your images to look before you have taken them. It can serve as a reminder for what you are doing, how you want to do it and sometimes, why. Once the shoot is over, you can reflect on this document to see what you followed or didn’t follow and why. It helps in your evaluation, and you find yourself growing a lot faster a photographer. Once you move forward from the previous project you become more intentional with how you work.

Sections to break your photography brief into:

  1. Aims & Objectives – what are you doing/going to do and why?
  2. Location – where are you shooting, why? Include sample images here.
  3. Equipment – list here
  4. Influence – who are your key influences and why, what are you taking from their work and injecting into yours? Include every element and use visual language. Include key images here to demonstrate what you wish to achieve.
  5. Light – how should it look in your images, mood and atmosphere you wish to create? How will you achieve it?
  6. Lighting diagram – use it to show your setup and consider your subject and location. Include any good test shots you have here.
  7. Look and feel – how would you describe your images in words – use descriptive vocabulary.
  8. Genre – what genre are you working in – how will this affect the way your work looks visually?
  9. Audience – where do you want your work to end up? Who will view it and how will you make money from this work? Will this affect how you complete your project and the decisions you make?

You don’t have to write paragraphs for any of these sections. aim to answer in bullet points. This will help you absorb what you are doing faster and make planning the consequent shoots/projects easier. I’ve included my example brief in another post.

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